This is for the leader who knows they’re here to do more than just manage what already is. The shadow—as Carl Jung described it—isn’
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Innovation Isn't Enough In Business: The Fall of Tesla
Innovation has become a buzzword—tossed around boardrooms and startup incubators like...
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Innovation Without Strong Business Sense Is Dangerous
10B Sales. Zero Advertising. The Power of Branding
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How do you create over $10 billion in pre-orders without spending a single dollar on ads?
The good news: it comes down to two fundamentals.
Peter Dr...
Calculating Your Opportunity Cost: The Hidden Cost in Business
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Most business leaders spend their time chasing efficiency. We streamline processes, automate systems, and strive for operational perfect...
The 3 Pillars of Sales in an Organization
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It goes without saying that your most important asset is your people—those you bring in to support your mission. If you hire just to fill a seat, or s...
How Misaligned Incentives Cripple Culture and Cost Millions
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In 2016, Wells Fargo paid $190 million in a settlement with the U.S. government—a direct result of misaligned and unchecked incentives.
...
It’s Time for a Sales Evolution
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What does it say that the second least trusted profession in America is sales?
That’s right—sales professionals fall just behind politi...
Being Born Isn’t Living—It’s Only the Invitation
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In The END...
At the end of the day, when it all boils down,
nothing you do will matter.
This planet will eventually explode.
Civilizations
Conscious Selling: Leveraging the Construct to Master Sales
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It's a sales professional's job to help prospects make up their mind.
If that is the case, it stands to reason that you should know how their mind...
The Four Stages of Relationship with Your Shadow
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A little while back we had a very dramatic example of shadow in our media. Will Smith slapped Chris Rock onstage at the Oscars. The result w...
Every Purchase Has a Story
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There are 3 Rules to Modern Marketing. The primary being, YOU ARE NOT THE HERO, THE CLIENT IS. Once you understand this concept, then it is not a fa...
A Customer Who Doesn’t Believe Never Buys
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A prospect who doesn’t believe in your product or service will never buy.
Belief is one of the biggest influences in your client’s Unique...
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